VIP Family and Friends Sale.  Save an additional 10% off all VIP prices
Sale Ends March 31st!
All VIP prices will automatically show up in your cart.  In order to receive the additional 10% off, you must enter code "VIP" in the coupon code box as you are checking out.


Pure Blue Swim Retail Store Location:
Store Sale Hours: Mon-Thurs 8:30am-7pm; Friday 8:3-am-5pm; Sat 1-am-4pm; Sun 12-4pm
Retail Store Location:
13810 24th Ave North
Plymouth, MN 55441
Tel: 952-935-6101
Click Here To View A Map

Some Restrictions Apply:
**Discount code is valid on most VIP Prices.  However, the discount is NOT valid in conjunction with quantity or team discounts, other coupon/discount codes, on certain items that are already on sale or on certain large and over-sized pool/deck equipment (such as lane lines and deck storage equipment) or on CUSTOM PRINTED team apparel, suits, accessories or equipment such as custom swim caps or parkas.
**Online Discount code is NOT VALID on Grab Bag Swim Suits.  Our online grab bag suits are already extremely discounted and also have additional quantity discounts available.

Please call us toll free at 1-877-877-SWIM (7946) with questions or for more information or send and e-mail to

What Is VIP Pricing?

At, we know you have lots of choices these days of where to purchase your swim gear.  We sincerely appreciate the business and loyalty of all of our customers and we think you should always get great prices from us on whatever you need...all the time.  You shouldn't have to wait for a sale.  That's why we offer VIP Member Pricing on most products throughout our website.

How Do I Qualify for VIP Pricing
Easy.  Simply create an account on our website and start shopping.  That's it!  If a VIP Price is offered on a product, you will be able to see that price below the Regular Price. You will receive the VIP Price simply by placing that item in your cart.  You do not need to enter a code to receive our low VIP Price.

Do I Receive VIP Pricing in Your Retail Store Too?
YES!  All you need to do is create a customer account with us as you are checking out, and you will receive VIP Pricing in our store as well.  Unlike some other swim shops that have special online only pricing, we always offer our best prices to our customers, no matter how you want to shop with us.  Whether you shop online, in the store, or even call or fax in an get the same low price.

What Products Qualify for the VIP Pricing
We offer VIP Discounts on almost all of the products we carry, including swimwear, goggles, bags, triathlon wear, wetsuits, caps and more.

Details and Restrictions
* VIP Pricing is not valid at swim meets or other select events due to the additional travel, lodging and staff costs as well as meet commissions that are paid out to host teams. 
* Unless stated otherwise, all advertised sales, discounts and coupons will be taken off the "Regular Price" of each item, not the VIP Price.  For example, if we advertise "25-50% off everything in the store", these discounts are taken off the regular price.
* We reserve the right to change the VIP Price on any product, at any time.